All-new television spots for the 2011 Dodge Durango showcase the vehicle’s best-in-class driving range, power and towing capacity, seating for seven and other vehicle refinements. The ads also take aim at its main rival, the all-new Ford Explorer.
The new 30-second spots have just begun airing and emphasize ‘The SUV is Back’. The first spot, titled “Long Lost Performance,” sets up the overall campaign message, that the latest Durango re-establishes performance in the SUV segment and redefines that a SUV should also deliver the perfect blend of power and fuel efficiency.
“In all of our advertising campaigns, we look for creative solutions that entertain the audience, capture the essence of each of our individual brands, and showcase our competitive advantages,” said Olivier Francois, Lead Executive for Marketing, Chrysler Group LLC. “With bold and creative treatments characteristic of the Dodge brand, the new ads prove the point that Durango can go head-to-head with the competition and always come out the winner.”
Read more and watch the commercials at: http://www.dodgeinthenews.com/dodge-durango-ads/
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