Wednesday, June 27, 2012

10,000 Choices for Your Dart


The Dodge Dart is a newcomer to the game, but an incredible competitor for sports car enthusiasts. Just to add another level of incentives, the Dart comes with 10,000 possible personal choices including color, interior, wheels, dashboards and other. Your Dart can truly be your Dart.
Chrysler Group LLC’s newest compact car will be available in five different basic styles, 12 different exterior colors and up to 14 different interior color schemes, including black and ruby red, and “diesel gray and citrus.” Buyers will pick from up to seven different wheel choices and can get a dashboard they can personalize to show either digital performance data, or virtual analog gauges. 
The array of choices is designed to appeal to drivers in their 20s and 30s, says Richard Cox, director of the Dodge brand. Chrysler, which has long been weak in compact cars, concluded that offering more customization and technology was a way to stand out. 
Rivals including Ford Motor Co., Honda Motor Co. and Hyundai Motor Co. don’t offer anything close to this level of à la carte customization. They are sticking with a model of offering a limited selection of options packages amid a desire to keep costs down and research suggesting many consumers find sifting through complex product decisions a tedious chore. Just like cable customers usually have pay for a bunch of channels to get ESPN or HBO, car buyers typically can’t get, say, a digital infomatics system without fancier, pricier features such as a moonroof.
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Wednesday, June 20, 2012

The Dodge Dart: Coolest New Car Under $18,000


The 2013 Dodge Dart was named the Coolest New Car Under $18,000 by Kelly Blue Book, meaning that the new line has created a splash among car enthusiasts everywhere. Not only does the Dart perform well and stand out for its stylish design, but it's price tag makes it an enticing buy.

The all-new 2013 Dodge Dart ranked No. 1 for 'Coolest New Cars Under $18,000' 
The 2013 Dodge Dart, the first Chrysler Group vehicle built on Fiat architecture, blends Alfa Romeo DNA with Dodge's passion for performance and style, resulting in a groundbreaking vehicle that delivers features and benefits never before found in a compact car, all starting at $15,995 with up to 41 mpg. 
Confirming its timeless "cool factor," the Fiat 500 returns to Kelley Blue Book's "10 Coolest Cars Under $18,000" list for the second year in a row. 
The Fiat 500 offers iconic city-friendly design, engaging driving dynamics and modern Italian styling, starting at $15,500. 
Kelley Blue Book's kbb.com editors named the Chrysler Group's all-new 2013 Dodge Dart and 2012 Fiat 500 as picks for the "10 Coolest New Cars Under $18,000." 
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Wednesday, June 13, 2012

The Dodge Charger SRT8: A Powerful Contender


The 2012 Dodge Charger SRT8 is an incredible machine that redefines the way in which we consider power, performance, and style in a car. Sales of the Charger have risen 30% in the U.S. showing that the car holds a special place in the States. Take a look for yourself.

We pull out of Detroit’s Metropolitan airport in a Dodge Charger SRT8 so shiny-apple red that it glistens. The $49,000 sedan has a full tank of gas, 470 horsepower and a trunk big enough for our entire luggage. 
The shape was unlike anything else on the road, with that stubbed nose and bull’s-eye grill, curving roof and squat stance. As identifiable as a bull dog, you only needed to see the car in silhouette. (That’s helpful, as heaps of Chargers are driven as police cruisers, a fact I’ll be reminded of frequently on Michigan roads.)
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Wednesday, June 6, 2012

Dodge Updates Dart Creation Page


Big news if you are a Dodge Dart fan: you can no customize your own Dart online and see the actual pricing update as you create it! This means that you can go ahead and create your dream Dart and know how much you can expect to pay. You can also play with colors, different textures, and packages.

Check it out at Dodge.com!

Wednesday, May 30, 2012

2013 Dodge Dart With 41 MPG?


The 2013 Dodge Dart is not only a crowd pleaser for it's incredible design and style, but also for its performance. Another thing to look forward to is its amazing gas mileage, an optional at 41MPG with the Aero package. With gas prices consistently rising, we think this option is for everyone.
When it comes to cars, the simple truth is: looks matter. Regardless of what someone says, nobody really wants to drive an ugly car. In fact, one of the major complaints consumers have about hybrid/electric vehicles is that they aren’t always easy on the eye — often polarizing people’s opinions on just how unattractive they are. But with average gallon of gas at or near the $4.00 mark, consumers have really had to decide over purchasing the car they want to buy or the car they should buy because of rising fuel costs. With the 2013 Dodge Dart, Chrysler is fixing to give you both. 
The 2013 Dodge Dart will be available in five trim levels: SE, SXT, Rallye, Limited and R/T (available 3rd quarter 2012) with a base price of $16,000. While the Environmental Protection Agency (EPA) has yet to release official figures on the eagerly anticipated, Fiat-based sedan with “Alfa Romeo DNA,” Chrysler says the stylish subcompact will boast some impressive figures in terms of overall fuel economy. 
When it’s released, the 2013 Dart – equipped with a turbocharged 1.4-liter four-cylinder engine with manual transmission — will net an estimated 27 mpg in the city and 39 mpg on the highway. What’s more, consumers looking for an even bigger boost in fuel economy will be able to purchase an optional Aero package that will push that return in fuel economy up to 41 mpg on the highway.
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Wednesday, May 23, 2012

An Inside Look at the Creation of the 2013 SRT Viper GTS


Viper enthusiasts get ready, here is an in-depth look at how and why the 2013 Dodge SRT Viper GTS was conceived, told by its very designers. We knew a lot of work went into it, but it's always best to hear a first hand impression of how this incredibly powerful car was created.


This is finally a luxury car inside. Every Viper now has a full leather wrap on all major surfaces, including the dash. It’s one of the finest leathers money can buy—leather that Bentley would gladly take. Wait until you smell it. We stayed away from any metal trim because of the weight. The seats are made by Sabelt in Italy—genuine thin-shell seats rather than frame seats. They have fantastic lateral support and will accept a six-point racing harness available through Mopar. We also have a data-logging system so you can record your acceleration runs, top speed, g-forces. And as the tach approaches redline, a red viper illuminates behind it. 
It’s obviously quicker than the old car. Early tests show 0 to 60 in the mid-three-second range and the quarter-mile in the mid-11s at the high-120s. We also have launch control, a button on the steering wheel. You enable it and hold a certain number of revs. Then when you release the clutch, it automatically modulates the throttles to keep the tires just barely spinning. 
The idea was to get the drag down. We’re at 0.364 Cd right now.  We did a lot of work on the underbody to get the car over 200 mph. In fact, the data suggest 206 mph. We’ll do max-speed runs when we get our pilot cars.
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Wednesday, May 16, 2012

Dodge Continues Excellent Design/Usability


In case you needed another reason to love Dodge, they have recently begun taking your comfort and utilitarian needs to the next level. While most automakers stay with the status quo, Dodge is taking it to the next level with technology in its new Dart. We already showed the wireless charging option on the Dart, but now we take a look at the laptop sized glove box perfect for modern drivers.

Dodge uses a vertical climate control system to free space for a big glove compartment on the 2013 Dart compact. The glove box will hold computer items, such as a tablet, which should appeal to the savvy young folk Dodge hopes will consider the Dart. 
Usually the space behind the dashboard is eaten up by ductwork for the climate control vents, but Dodge was able to reconfigure the piping, and lay out the control system to fit better behind the so-called center stack that houses the controls. 
Dart, derived from the European-market Alfa Romeo Giulietta, goes on sale in CAPTIONBy Dodge June. The Giulietta is sold by Fiat, which owns a majority of Dodge-brand parent Chrysler Group.
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